Category: Starting a Business

Why I Love Profit First Accounting

If you’ve been following along for a while, you’ve probably heard me talk about how much I love Profit First Accounting. I know “accounting” can be a scary word for a lot of business owners (budgets, taxes and payroll, blehhhh!). But, it doesn’t have to be!

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Product Website Must-Haves

While there are so many strategies that can turn a so-so website into an amazing one, if you sell products, there are a few things that you absolutely must have on your website.

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My #1 hiring tip

Whether you’re thinking about hiring your first employee or you’re hiring employee #10, the decision to bring on a new team member is a big one. In the earliest years of running my business, I would bring in help whenever it felt like there was more work to be done than I could do myself…

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Defining your niche market

In my one-on-one consulting calls, one of the first questions I ask is: “who is this product for?” As in, who is your tribe or ideal customer avatar? What is your niche market and who are your people? Usually, the answer that I get sounds like this…

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How to land a dream customer

For the majority of product-based businesses, when the work phone rings in late October, you know it’s going to be good. It may even be your dream customer calling! By that point in the year, the holiday ordering season is in full swing…

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How to delight your customers

If you’ve been hanging out with me for a while, you probably know how seriously I take “surprise and delight” in my business (and in my life!). Not only is it so incredibly fun to leave a customer feeling utterly delighted…

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Why I’ll pay more for enthusiasm

My husband and I are total design geeks. I subscribe to 742 design magazines and check Chris Loves Julia like it’s the news. If I had a manifestation candle I’d probably light it and think about Amber Lewis and Pierce and Ward insisting on collaborating to design my home while I politely agree…

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Getting Into a Sales Mindset

Whether it’s a cold-intro business email or a pitch to a big brand, I tend to procrastinate on sending the big, hairy emails that I know will probably end up getting a “no.” But changing my mindset on rejection has changed everything! Let’s talk about getting into the right mindset.

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Oh hey there!

Knock knock! Hi, it’s me, Torrance! Your business bestie! I heard you needed help so I just came on over with a six pack of the hoppiest beer I could find and some Taco Bamba. I love excel spreadsheets and numbers and sales and corporate strategy and marketing and analytics (yep, I’m weird like that!).

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Oh hey there!

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