Welcome!

Whether you're just thinking about starting a gifting company, or you've taken the leap and want to level up, I'm so glad you're here!

I want to be the resource that I wish I’d had when I had started this amazing journey- someone to talk to about reaching out to wholesalers, which products to choose, how to price my gifts, how to land those first few customers, how to work social media, how to find great products, and how the heck shipping works. I’ve put together downloads and resources that would have saved me hundreds of hours and thousands of dollars- I hope they do the same for you!
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the deal

When there are so many shipping supplies and tools to choose from. How do you decide what works best for your business? It may take some trial and error!

While there are so many strategies that can turn a so-so website into an amazing one, if you sell products, there are a few things that you absolutely must have on your website.

Going above and beyond for clients is great for business, but it’s also SO fun! Amazing service is getting pretty rare-- people remember and talk about it when they see it.

When to-do lists are a mile long and life is pulling you in 100 different directions, how do you find time to work on your business? It’s challenging, right? This is a question I get asked frequently. My answer: 20 minutes a day. Let me explain by way of an example...

Whether you’re thinking about hiring your first employee or you’re hiring employee #10, the decision to bring on a new team member is a big one. In the earliest years of running my business, I would bring in help whenever it felt like there was more work to be done than I could do myself...

In my one-on-one consulting calls, one of the first questions I ask is: "who is this product for?" As in, who is your tribe or ideal customer avatar? What is your niche market and who are your people? Usually, the answer that I get sounds like this...

For the majority of product-based businesses, when the work phone rings in late October, you know it’s going to be good. It may even be your dream customer calling! By that point in the year, the holiday ordering season is in full swing...

Product Website Must-Haves

While there are so many strategies that can turn a so-so website into an amazing one, if you sell products, there are a few things that you absolutely must have on your website.

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How 20 Minutes a Day Can Change Your Business

When to-do lists are a mile long and life is pulling you in 100 different directions, how do you find time to work on your business? It’s challenging, right? This is a question I get asked frequently. My answer: 20 minutes a day. Let me explain by way of an example…

Read The Post

My #1 hiring tip

Whether you’re thinking about hiring your first employee or you’re hiring employee #10, the decision to bring on a new team member is a big one. In the earliest years of running my business, I would bring in help whenever it felt like there was more work to be done than I could do myself…

Read The Post

Defining your niche market

In my one-on-one consulting calls, one of the first questions I ask is: “who is this product for?” As in, who is your tribe or ideal customer avatar? What is your niche market and who are your people? Usually, the answer that I get sounds like this…

Read The Post

How to land a dream customer

For the majority of product-based businesses, when the work phone rings in late October, you know it’s going to be good. It may even be your dream customer calling! By that point in the year, the holiday ordering season is in full swing…

Read The Post
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Oh hey there!

Knock knock! Hi, it’s me, Torrance! Your business bestie! I heard you needed help so I just came on over with a six pack of the hoppiest beer I could find and some Taco Bamba. I love excel spreadsheets and numbers and sales and corporate strategy and marketing and analytics (yep, I’m weird like that!).

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