Whether you're just thinking about starting a gifting company, or you've taken the leap and want to level up, I'm so glad you're here!

I want to be the resource that I wish I’d had when I had started this amazing journey- someone to talk to about reaching out to wholesalers, which products to choose, how to price my gifts, how to land those first few customers, how to work social media, how to find great products, and how the heck shipping works. I’ve put together downloads and resources that would have saved me hundreds of hours and thousands of dollars- I hope they do the same for you!

the deal

How 20 Minutes a Day Can Change Your Business

When to-do lists are a mile long and life is pulling you in 100 different directions, how do you find time to work on your business? It’s challenging, right? This is a question I get asked frequently. My answer: 20 minutes a day. Let me explain by way of an example…

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My #1 hiring tip

Whether you’re thinking about hiring your first employee or you’re hiring employee #10, the decision to bring on a new team member is a big one. In the earliest years of running my business, I would bring in help whenever it felt like there was more work to be done than I could do myself…

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Defining your niche market

In my one-on-one consulting calls, one of the first questions I ask is: “who is this product for?” As in, who is your tribe or ideal customer avatar? What is your niche market and who are your people? Usually, the answer that I get sounds like this…

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How to land a dream customer

For the majority of product-based businesses, when the work phone rings in late October, you know it’s going to be good. It may even be your dream customer calling! By that point in the year, the holiday ordering season is in full swing…

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How to delight your customers

If you’ve been hanging out with me for a while, you probably know how seriously I take “surprise and delight” in my business (and in my life!). Not only is it so incredibly fun to leave a customer feeling utterly delighted…

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Why I’ll pay more for enthusiasm

My husband and I are total design geeks. I subscribe to 742 design magazines and check Chris Loves Julia like it’s the news. If I had a manifestation candle I’d probably light it and think about Amber Lewis and Pierce and Ward insisting on collaborating to design my home while I politely agree…

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100 Rejections

A few weeks ago I was delivering wedding welcome gifts to a few hotels around DC and Northern Virginia, so I had a few hours (!) alone (!) to listen to podcasts. I binged on Adam Grant’s Work Life podcast…

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Oh hey there!

Knock knock! Hi, it’s me, Torrance! Your business bestie! I heard you needed help so I just came on over with a six pack of the hoppiest beer I could find and some Taco Bamba. I love excel spreadsheets and numbers and sales and corporate strategy and marketing and analytics (yep, I’m weird like that!).

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