Welcome!

Whether you're just thinking about starting a gifting company, or you've taken the leap and want to level up, I'm so glad you're here!

I want to be the resource that I wish I’d had when I had started this amazing journey- someone to talk to about reaching out to wholesalers, which products to choose, how to price my gifts, how to land those first few customers, how to work social media, how to find great products, and how the heck shipping works. I’ve put together downloads and resources that would have saved me hundreds of hours and thousands of dollars- I hope they do the same for you!
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the deal

If you’ve been hanging out with me for a while, you probably know how seriously I take “surprise and delight” in my business (and in my life!). Not only is it so incredibly fun to leave a customer feeling utterly delighted...

My husband and I are total design geeks. I subscribe to 742 design magazines and check Chris Loves Julia like it’s the news. If I had a manifestation candle I’d probably light it and think about Amber Lewis and Pierce and Ward insisting on collaborating to design my home while I politely agree...

Whether it's a cold-intro business email or a pitch to a big brand, I tend to procrastinate on sending the big, hairy emails that I know will probably end up getting a "no." But changing my mindset on rejection has changed everything! Let's talk about getting into the right mindset.

How to delight your customers

If you’ve been hanging out with me for a while, you probably know how seriously I take “surprise and delight” in my business (and in my life!). Not only is it so incredibly fun to leave a customer feeling utterly delighted…

Read The Post

Why I’ll pay more for enthusiasm

My husband and I are total design geeks. I subscribe to 742 design magazines and check Chris Loves Julia like it’s the news. If I had a manifestation candle I’d probably light it and think about Amber Lewis and Pierce and Ward insisting on collaborating to design my home while I politely agree…

Read The Post

Getting Into a Sales Mindset

Whether it’s a cold-intro business email or a pitch to a big brand, I tend to procrastinate on sending the big, hairy emails that I know will probably end up getting a “no.” But changing my mindset on rejection has changed everything! Let’s talk about getting into the right mindset.

Read The Post
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Oh hey there!

Knock knock! Hi, it’s me, Torrance! Your business bestie! I heard you needed help so I just came on over with a six pack of the hoppiest beer I could find and some Taco Bamba. I love excel spreadsheets and numbers and sales and corporate strategy and marketing and analytics (yep, I’m weird like that!).

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I teach one thing: how to launch and grow your product-based business.

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