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crushing
christmas
Your goal: You know that in the product world, Christmas is the equivalent of the Olympics and the Super Bowl in one, and you want to make this holiday season your most sane, most profitable, and most amazing ever.
I’m so excited to Crush Christmas with you this year! Doors are always open!
Ready for your most profitable holiday season ever?
(without the all-nighters and overwhelm!)
Let's do this!
The holiday season isn’t for the faint of heart.
This year, let’s make this your most profitable holiday season ever, with a step-by-step marketing guide from Sept – Dec, all of our best Black Friday tricks to maximize profits and front-load sales, our exact strategy to find, attract and convert corporate clients, and lots, lots more!
This year, let’s skip: buying tons of inventory (then worrying that you’ll be carrying it foreverrrr), staying up all night, hoping corporate clients find you… because you’re not really sure how to find them and running out of everything and shutting your site down on 5 December
Hi, I’m Torrance.
Hi there! I’m Torrance, founder of Teak & Twine, a specialty gift box company that I launched back in 2015. Every year I’m amazed at how much of our annual sales we do between October- January: it’s an amazing time of year but it’s also really tough!
Over the past few years, my team and I have got Christmas down to a science. We’ve nailed the sweet spot between buying too much inventory and too little, figured out how to market to new clients and reach out to past customers, and learned how to assemble an amazing seasonal team that is straight #squadgoals!
In 2018, we put our systems to the test: we moved into a new warehouse in November AND I had a baby on December 15th!
In 2019, we launched this course, practiced exactly what we preached, and had almost a 7-figure holiday season, tripling our 2018 holiday revenue (eep!).
Not only that, but we did it while spending (most) dinners with our family, staying sane and best of all, having fun! 🙂
what people are saying
Module 1: Inventory
The three biggest fears most people have when it comes to inventory- and how to combat them!)
The mindset mantra that will save your sanity (and have you maximizing every $ spent!)
The real inventory checklist we use to create our Holiday shopping list
Seasonal vs Holiday (and how it will save you tons of $$!)
My #1 Inventory trick that keeps us from selling out (and lets us sell down overages too!) Double whammy!
Module 2: Marketing
Our entire marketing checklist from September – December, so you won’t miss a thing!
The scoop on website banners and how to use them (plus the banner we put up that makes mid-November our biggest email list growing week all YEAR)
How and when to spend on ads (Facebook, Instagram and Pinterest!)
- Our best strategies for getting the most ROI out of holiday markets and pop-ups!
- How to know when it’s time to bring in some marketing help
- The way we executed our Black Friday push to double our sales (and land three consecutive five-figure days!)
Module 3: Manning
What to outsource when you’re first starting out (and how to know if you should!)
Our favorite places to find amazing seasonal help
The best time to start training extra hands to make for a seamless transition into the holiday seaons
The two secret shifts we include each week that allows us to attract way more seasonal hires and get ahead on orders every day!
The trick we use to keep orders organized and DOUBLE the number of orders each person fulfills!
The very best part about seasonal help
Module 4: Corporate
The exact wording we use when we reach out to corporate clients we want to work with (it’s works!!)
The way we figure out exactly who to target with our emails (it’s all about going way vertical)
The mantra on corporate orders that has saved us hours (and so much stress!)
How to set expectations with corporate clients so that they move quickly and don’t leave you hanging
Our corporate outreach strategy that generates us the MOST revenue (it’s something you can start right now!)
$387: Is it worth it?
When it comes to making decisions about Teak & Twine- there’s only one metric I care about: return on investment (ROI) which is the fancy way of asking: “Will this investment make me more money than it costs me?”
I’ve built this course with this in mind: making sure I packed every lesson with tangible ways to save money and ways to generate profit that work.
I’m so sure that the ROI is there on this course that I’ve included a 14 day money back guarantee. If you put the elements of this course into practice (it only works if you do!) and you don’t get results- you get your money back!
If you have any questions or would like to chat with a member of our team, please reach out to support@torrancehart.com, and we’ll get back to you within one business day.
what people are saying
FAQs
Q:
When does Crushing Christmas begin?
A:
Right now! Or any time you want to dig in! There’s so much you can be doing all year to prepare for the holiday season, but September or early October (at the latest!) is really the best time to start applying what you’ll learn in Crushing Christmas.
Q:
How long is this course?
A:
There are four FULL modules, covering inventory, marketing, manning and corporate orders (see all the details above!). Most students say they have enjoyed working through the material over a few weeks. But you might prefer to complete the course faster or one small bite at a time. You’re welcome to work at your own pace… I just recommend trying to finish earlier in the holiday season, rather than later! Either way, once you purchase the course, you’ll have lifetime access, so you can revisit the lessons year after year, if you’d like.
Q:
I sell products that aren’t gift boxes. Can I still benefit from this course?
A:
Yes! My experience is based on selling gift boxes– and there are definitely some gift box specific terms I use in this course. However, there’s tons of value for our product-maker and shop-owner friends, too.
Q:
What if I already know everything you talk about in this course?
A:
We’ve had more than 150 students take Crushing Christmas and tell us how much they learned! We think there’s something in this course for everyone. If you’re not sure, jump in and see! You’ll have 14 days to request a refund if you don’t find Crushing Christmas to be value-packed.
Q:
I heard there’s a Facebook group for this course, but I haven’t found any details on this page about it. Will I be able to connect with other students?
A:
We don’t have a Facebook group specifically for Crushing Christmas students, but we hope you’ll join us in the Gift Box Babes Facebook page (if you’re not already a member!) for community and to connect with other Gift Box Business owners. You can always reach out to us at support@torrancehart.com, too, with any questions about the course!
Ready to crush Christmas?
You’re so close to:
- ALL the strategies, timelines, tricks and tips we use from September - December to maximize sales and minimize stress!
- The EXACT wording template we use to reach out to corporate clients that we've been testing + perfecting all year (umm, it works!)
- The EXACT marketing campaign we use to maximize Black Friday and front load sales
- The EXACT template we use to plan and order inventory
- The EXACT verbiage we use to convert corporate clients (even when we don't have exactly what they want!)
