How Teak & Twine got into Anthropologie

One of the questions I get asked most frequently by fellow product-based business owners is: “How did Teak & Twine get into Anthropologie?!”

Hey, thanks for noticing! It was such an exciting time for our little (at the time!) company.

The answer to the question, though, isn’t necessarily a straightforward one. And to be completely honest, I do think we had a little luck on our side!

If I had to give just one answer about how we did it: I’d say grit.

You see, at Teak & Twine, we always dreamed of getting our gift boxes into a place like Anthropologie, so we continually did things we thought would set us up for success: like designing products with Anthropologie’s customers in mind!

Our determination to maintain this approach really carried us through– especially in what seemed like the veeeerry long period between when we first connected with Anthropologie and when our products actually went live on their website (it was 20 months to be exact!). Even during periods of radio silence and wondering if the deal would ever actually happen, we were diligently working behind the scenes the entire time with the goal of catching our whale.

Want to hear the full story?

In this video, I’ll walk you through our process and share my top three tips if you, too, are dreaming of getting your products on the shelves of a national retailer, like Anthropologie. 🙂