Category: Running a business

Product Website Must-Haves

While there are so many strategies that can turn a so-so website into an amazing one, if you sell products, there are a few things that you absolutely must have on your website.

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My #1 hiring tip

Whether you’re thinking about hiring your first employee or you’re hiring employee #10, the decision to bring on a new team member is a big one. In the earliest years of running my business, I would bring in help whenever it felt like there was more work to be done than I could do myself…

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Oh hey there!

Knock knock! Hi, it’s me, Torrance! Your business bestie! I heard you needed help so I just came on over with a six pack of the hoppiest beer I could find and some Taco Bamba. I love excel spreadsheets and numbers and sales and corporate strategy and marketing and analytics (yep, I’m weird like that!).

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Surfer woman with a van on the beach

Oh hey there!

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The Secret to the
Perfect Glaze